Peace Tea
campaign
Brief:
The challenge at hand is to produce the concept using props and techniques to increase the consumption of Peace Tea among youthful demographic by showcasing the brand’s unique and refreshing qualities. This campaign aims to highlight the flavors and the essence of “peace” that the brand embodies, making it a go-to choice for the target audience.
Details:
Role: Art Director
Collaborators:
Aathmaja Ananth- Graphic Designer
June Kim-Graphic Designer
Type: School Project
Medium: Billboard Poster
